Excellence beyond borders

smec for UK retailers

With complexity, opportunity and competition all growing daily on PPC platforms, too many merchants in the UK are left in the waiting room for the big breakthrough. For many, it will never come.

Our objective is to bring your performance to even greater heights with incomparable PPC automation software and services. As thought leaders with more than a decade of experience with accounts of all shapes and sizes paired with different goals and verticals, we share our know-how in optimising your Google Ads and Microsoft Ads.

Illustration smec brand robbie representing PPC automation software
Cas Paton photo
Cas Paton

Founder and Managing Director
OnBuy

Testimonial for smec Smarter Ecommerce's exellence
“Whoop! is a great product, a marketing feat! The solution has changed our whole approach to PPC, allowing us to work at a granular and intelligent level, to maximise ROAS and focus on ROI. We're in the Whoop! fan club!”

5 reasons why smec is the right choice for UK retailers

1. Performance Edge

Delivering performance at every level is what you can expect from us, our unmatched products and outstanding service.

2. Integrity and Transparency

Led by data but driven by passion, we pay attention to the details of your accounts and assure that you remain in full control.

3. Growth
Mindset

Aligning with your needs and seeing the bigger picture are our core pillars. This allows us to identify your growth opportunities.

4. Curated
Service Design

Your business is not like any other. Therefore, we create a service design specifically tailored to your needs to move forward with total confidence.

5. Unshakeable Trust

When you work with us, we form a team built on trust, mutual respect and common goals.

Reach your customers along every step of their journey

Customer journey illustration

Products

Next-level performance: our solutions & services

Operating in the Google Shopping world obliges you to find smart strategies to stay ahead of your competitors. Bidding at item level coupled with query sculpting is the approach to take to reach your full potential. Here’s where Whoop! steps in: Specialised in Google Ads and using a predictive algorithm, our tool allows you to set individual, KPI-driven bids for your entire assortment and, thus, pushes your performance to the next level.

Explore Whoop!

Fully automated, inventory-driven search campaign management: Developed for large, complex Google Ads accounts, the AdEngine creates & adapts text ads, keywords, and ad extensions. Thanks to cyclical synchronisation with Google, your ads are always up to date. Customisable business rules ensure the highest relevance for your customers and uniqueness on the search engine result page.

Explore AdEngine

The era of CSS has commenced and so has smec Shopping with all the benefits that come along with it. When using smec Shopping, you are more efficient in managing your Shopping campaigns, gain extraordinary flexibility and on top of that reach your clients throughout Europe. It’s THE comparison shopping site that equips you to face the future of online shopping.

Explore smec Shopping

Best-in-class services - a unique SaaS+ approach

PPC Management for Google/Microsoft Ads
Display/YouTube Ads
Programmatic Advertising

Clients

Exploit your full market potential – with unmatched products & services

allbeauty logo

“Whoop!’s advanced bidding strategies (ABS) has made it much easier for us to group better performing brands or products by margin, ROAS, and/or sales. We are able to target much better than a blanket bid across all brands or products.”

Allbeauty testimonial author photo
Marco Criscuolo

Head of Customer Acquisition
allbeauty.com

Robert Dyas logo

“Whoop!'s advanced bidding strategies (ABS) made it easier for us to group our products by margins, thus giving us greater flexibility over our bidding approach and helping us to adopt a much more targeted methodology for achieving our ROAS goals.”
Read the Case Study

Robert Dyas testimonial author photo
Rachel Dinneen

Ecommerce Marketing Manager
Robert Dyas

Mountain Warehouse Logo

“We are really pleased with the performance across our accounts — especially the UK market. With its ability to set advanced bid strategies, Whoop! has assisted to deliver 37% more conversions and a 34% higher revenue (YoY) during the first 6 weeks of using the platform.”

Mountain Warehouse testimonial author photo
Sneha Stanway

Paid Search Manager
Mountain Warehouse Ltd

Know-how

Thought leadership fostered by great expertise

Check out our videos

Get in touch

Learn how you can leverage your potential

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London office


smec Ltd
31-35 Kirby St, Holborn
London EC1N 8TE

Phone: +44 207 492 1816
Contact us illustration

About us

Smarter Ecommerce

Smarter Ecommerce (smec) is a SaaS+ company committed to delivering propulsive, best-in-class software solutions custom-tailored to Google Ads and Microsoft Ads. Our approach is to leverage the balance of machine and human brainpower in order to maximise KPI-driven results while minimising tedious and iterative taskwork.

Founded in Austria in 2007 and now also based in London, we are able to respond even better to our clients’ needs. Hence, we keep our promise of delivering high quality products and customer support throughout different markets and across countries.

Together with our clients and the long-term partnerships we build, we do not only shape the prevalent PPC industry; we shape the future of PPC automation.

Award-Winning Results

To prove that you’re in good hands when working with us, we want to be transparent about the quality we promise by providing evidence of our proficiency. Our goal is to offer you state-of-the-art expertise and adapt quickly to Google’s regulations to guarantee your success.
Google Premier Partner Award 2018 SEMY Award

smec company history illustration

Book a personalised product demo

Find out what smec can do for your business

Copyright © smec Ltd. All rights reserved. smarter-ecommerce.co.uk is a trading name of smec Limited.
Registered in England and Wales No. 12147111  • Registered Office: 16 Great Queen Street  • Covent Garden  • London WC2B 5AH  • United Kingdom
Registered VAT number GB331987675.
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